Abstract: The present invention relates to the technical field of automobile logos, and provides a luminous logo and a manufacturing method therefor. The luminous logo comprises: a logo body, which is provided with a plurality of protruding portions; a plurality of optical fibre bundles arranged to form an optical fibre structure matching the logo body in shape, the optical fibre structure being evenly overmoulded inside the logo body, and an end of each optical fibre bundle extending from one of the protruding portions; and a light-emitting light source detachable relative to the logo body, the extended ends of the plurality of optical fibre bundles being gathered and connected to the light-emitting light source. According to the present invention, optical fibres are embedded into a logo body, an end of each optical fibre extends from a respective protruding portion of the logo body and is connected to a detachable light source, thereby realizing luminescence of the logo and facilitating assembly of the logo.