Patents by Inventor Bing Yang Hua

Bing Yang Hua has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Evaluating online marketing efficiency
    Patent number: 8255273
    Abstract: A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
    Type: Grant
    Filed: September 28, 2009
    Date of Patent: August 28, 2012
    Assignee: Alibaba Group Holding Limited
    Inventors: Kaili Lv, Zheng Zhang, Bing Yang Hua, Zengguang Liu, Jian Deng, Jie Su, Chao Feng Meng, Huai-Bin Yuan
  • Evaluating Online Marketing Efficiency
    Publication number: 20110166926
    Abstract: A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
    Type: Application
    Filed: September 28, 2009
    Publication date: July 7, 2011
    Inventors: Kaili Lv, Zheng Zhang, Bing Yang Hua, Zengguang Liu, Jian Deng, Jie Su, Chao Feng Meng, Huai-Bin Yuan