Abstract: A device identifies, by using a first model to process a first weighted feature set, users who are predicted to stop using a service provider for one or more services. The device determines, by using a second model to process a second weighted feature set, user scores for the users who represent predicted value that the users provide to the service provider. The device identifies, based on the user scores, particular users, of the users, as targets to be offered additional services. The device determines, by using a third model to process a third weighted feature set, service scores that represent predicted levels of interest of a user, of the particular users, in a set of services. The device selects services based on the service scores. The device causes a services package that includes the services to be provided to a user device or an account associated with the user.

Abstract: A device identifies a subset of network performance indicator (NPI) values that measure network performance during peak usage time periods, selects particular NPI values associated with the peak usage time periods, based on one or more of the subset of NPI values satisfying particular threshold network performance values, and compares the particular NPI values with threshold upper and lower bound network performance values to determine weighted scores for the particular NPI values. The device determines, by processing the weighted scores, a weighted mean score that represents a mean of the weighted scores, and determines, based on an analysis of the particular NPI values and the weighted mean score, an overall site score that represents a viability level in upgrading the cell site. The device generates, based on the overall site score, a plan to upgrade one or more network technologies associated with the cell site.