Abstract: Methods and systems for creation of reviews are described. In some examples, an affinity between a reviewer and a customer is determined. A question is received from the customer, related to a merchant offering. The reviewer is provided with an option to create a new review based on the question, the option being provided to the reviewer based on the determined affinity.

Abstract: Methods and systems for presenting a review are described. A set of reviews is presented in response to a first event associated with a first merchant offering. The set of reviews include a plurality of selected reviews associated with the first merchant offering. At least a first review in the plurality of selected reviews is selected, from a plurality of stored reviews, based on a match of one or more attributes between a profile of the first customer and a profile of a first reviewer associated with the first review.