Patents by Inventor Bishwaroop Ganguly

Bishwaroop Ganguly has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Probabilistic cross-device place visitation rate measurement at scale
    Patent number: 11093960
    Abstract: Provided is a process including: obtaining network traffic logs; matching a set of a plurality of the user computing devices; obtaining an indicator of content to be measured for effectiveness in driving place visits; selecting from the network traffic logs records of network exchanges in which the indicator is present; obtaining a device identifier from each of the selected records; matching the obtained device identifiers to respective matching sets including the respective obtained identifier; obtaining respective mobile device identifiers from the respective matching sets; selecting from the network traffic logs records indicating communications from mobile computing devices identified by the obtained mobile device identifiers; obtaining geolocations from the records indicating communications from the mobile computing devices identified; determining that a subset of the records have geolocations that correspond to at least one of a set of geographic areas; and determining an effectiveness of the content i
    Type: Grant
    Filed: April 24, 2019
    Date of Patent: August 17, 2021
    Assignee: PlaceIQ, Inc.
    Inventors: Stephen Milton, Duncan McCall, Bishwaroop Ganguly
  • PROBABILISTIC CROSS-DEVICE PLACE VISITATION RATE MEASUREMENT AT SCALE
    Publication number: 20190251585
    Abstract: Provided is a process including: obtaining network traffic logs; matching a set of a plurality of the user computing devices; obtaining an indicator of content to be measured for effectiveness in driving place visits; selecting from the network traffic logs records of network exchanges in which the indicator is present; obtaining a device identifier from each of the selected records; matching the obtained device identifiers to respective matching sets including the respective obtained identifier; obtaining respective mobile device identifiers from the respective matching sets; selecting from the network traffic logs records indicating communications from mobile computing devices identified by the obtained mobile device identifiers; obtaining geolocations from the records indicating communications from the mobile computing devices identified; determining that a subset of the records have geolocations that correspond to at least one of a set of geographic areas; and determining an effectiveness of the content i
    Type: Application
    Filed: April 24, 2019
    Publication date: August 15, 2019
    Inventors: Stephen Milton, Duncan McCall, Bishwaroop Ganguly
  • Probabilistic cross-device place visitation rate measurement at scale
    Patent number: 10318973
    Abstract: Provided is a process including: obtaining network traffic logs; matching a set of a plurality of the user computing devices; obtaining an indicator of content to be measured for effectiveness in driving place visits; selecting from the network traffic logs records of network exchanges in which the indicator is present; obtaining a device identifier from each of the selected records; matching the obtained device identifiers to respective matching sets including the respective obtained identifier; obtaining respective mobile device identifiers from the respective matching sets; selecting from the network traffic logs records indicating communications from mobile computing devices identified by the obtained mobile device identifiers; obtaining geolocations from the records indicating communications from the mobile computing devices identified; determining that a subset of the records have geolocations that correspond to at least one of a set of geographic areas; and determining an effectiveness of the content i
    Type: Grant
    Filed: May 11, 2016
    Date of Patent: June 11, 2019
    Assignee: PlaceIQ, Inc.
    Inventors: Stephen Milton, Duncan McCall, Bishwaroop Ganguly
  • PROBABILISTIC CROSS-DEVICE PLACE VISITATION RATE MEASUREMENT AT SCALE
    Publication number: 20160253689
    Abstract: Provided is a process including: obtaining network traffic logs; matching a set of a plurality of the user computing devices; obtaining an indicator of content to be measured for effectiveness in driving place visits; selecting from the network traffic logs records of network exchanges in which the indicator is present; obtaining a device identifier from each of the selected records; matching the obtained device identifiers to respective matching sets including the respective obtained identifier; obtaining respective mobile device identifiers from the respective matching sets; selecting from the network traffic logs records indicating communications from mobile computing devices identified by the obtained mobile device identifiers; obtaining geolocations from the records indicating communications from the mobile computing devices identified; determining that a subset of the records have geolocations that correspond to at least one of a set of geographic areas; and determining an effectiveness of the content i
    Type: Application
    Filed: May 11, 2016
    Publication date: September 1, 2016
    Inventors: Stephen Milton, Duncan McCall, Bishwaroop Ganguly