Abstract: The present invention relates generally to a method, a system and a business model for performing electronic betting. The betting may concern e.g. races, matches or casino games. The present invention relates more particularly to implementing online betting with telecommunications media and to measures for making their use easier for an average user. One idea of the present invention is providing a betting system where the betting event is transferred to potential bettors via digital television. The user makes bet orders using return channel messages of the digital television system (214, 230, 234, 250, 255, 260, 270). The betting management system supplies information on the betting objects and betting parameters also on digital television channel(s). This enables to create an entertaining program with online betting. The user of the betting service does not need to have a continuous telephone connection to the service provider.