Abstract: An improved method and system for conducting a directed marketing/advertising campaign is provided that combines personalized mailings and individualized URL addresses in an integrated manner in order to increase customer response rates and improve the ability of the advertiser to obtain relevant feedback and product information from the potential customer. The method and system generally includes the steps of preparing a personalized targeted mailing, establishing a personalized URL address corresponding to each of the mailers within the targeted mailing, sending the mailing to a plurality of customers wherein the mailer directs the customer to the personalized URL address in order to obtain interactive marketing information, obtaining additional information from the customer regarding their particular needs and interests, presenting the customer with an incentive related to their needs and interests and collecting the additional information related to the customer's needs and interests.