Abstract: Method for influencing content delivery to a mobile device used by a user includes: receiving a request for content delivery from the mobile device, over a computer network; obtaining a location of the mobile device; identifying one or more media points in proximity to the obtained location of the mobile device; obtaining type, location and display size of the identified one or more media points, from one or more databases; determining a strength of an exposure of the user to said identified one or more media points, based on the type, location and display size of the identified one or more media points and the location of the mobile device; selecting a relevant supplemental content for delivery to the mobile device, based on said determined strength of an exposure of the user to said identified one or more media points; and delivering said selected relevant supplemental content and the requested content to the mobile device over the computer network.

Abstract: Method for influencing content delivery to a mobile device used by a user includes: receiving a request for content delivery from the mobile device, over a computer network; obtaining a location of the mobile device; identifying one or more media points in proximity to the obtained location of the mobile device; obtaining type, location and display size of the identified one or more media points, from one or more databases; determining a strength of an exposure of the user to said identified one or more media points, based on the type, location and display size of the identified one or more media points and the location of the mobile device; selecting a relevant supplemental content for delivery to the mobile device, based on said determined strength of an exposure of the user to said identified one or more media points; and delivering said selected relevant supplemental content and the requested content to the mobile device over the computer network.

Abstract: Method for influencing content delivery to a mobile device used by a user includes: receiving a request for content delivery from the mobile device, over a computer network; obtaining a location of the mobile device; identifying one or more media points in proximity to the obtained location of the mobile device; obtaining type, location and display size of the identified one or more media points, from one or more databases; determining a strength of an exposure of the user to said identified one or more media points, based on the type, location and display size of the identified one or more media points and the location of the mobile device; selecting a relevant supplemental content for delivery to the mobile device, based on said determined strength of an exposure of the user to said identified one or more media points; and delivering said selected relevant supplemental content and the requested content to the mobile device over the computer network.

Abstract: An online advertising system and method including displaying e-tailers offering a product for sale; displaying a price for the specified product for each e-tailer that offers the product for sale; aggregating information about which e-tailers have an existing revenue sharing arrangement involving the product and the amount of revenue the e-tailers are willing to share with consumers; calculating a price discount for each e-tailer with the existing revenue sharing arrangement, based on the product and an amount of revenue each e-tailer is willing to share; calculating a final price for the product for each e-tailer responsive to the amount of revenue respective e-tailers are willing to share with consumers and the price of the product; and displaying the one or more e-tailers offering the specified product in a list ordered according to the final prices for said specified product calculated for each of the e-tailers.