Abstract: A host system for a merchant to distributing and redeeming incentives to a consumer is provided. The merchant may create an incentive with specifications that determine the value of the incentive and to which consumers the incentive is available. The consumer may create a list of products, which the host system matches to a database of created incentives. The consumer may select and use one of more of the incentives and also may share incentives with other consumers. The host system also provides for the verification and confirmation of incentive use, thus allowing the issuer and the host system to track incentive efficiency. The host system also allows for dynamic incentive value determination based on consumer activity, such as sharing the incentive, incentive usage, reviewing products, or posting in a forum.

Abstract: A host system for a merchant to distributing and redeeming incentives to a consumer is provided. The merchant may create an incentive with specifications that determine the value of the incentive and to which consumers the incentive is available. The consumer may create a list of products, which the host system matches to a database of created incentives. The consumer may select and use one of more of the incentives and also may share incentives with other consumers. The host system also provides for the verification and confirmation of incentive use, thus allowing the issuer and the host system to track incentive efficiency. The host system also allows for dynamic incentive value determination based on consumer activity, such as sharing the incentive, incentive usage, reviewing products, or posting in a forum.