Abstract: Systems and methods are provided for using social media to petition a company for a promotional offer. A user generates a petition that includes a request for a promotional offer from the company. The user can invite other users to join the petition using social media. The user can post the petition to social media. Other users can join the petition. The company can determine whether to offer the promotional offer based on the number of users that join the petition. The terms of the promotional offer can be based on the level of consumer interest and the number of users that join the petition. The company can offer the promotion using social media.

Abstract: A host system for a merchant to distributing and redeeming incentives to a consumer is provided. The merchant may create an incentive with specifications that determine the value of the incentive and to which consumers the incentive is available. The consumer may create a list of products, which the host system matches to a database of created incentives. The consumer may select and use one of more of the incentives and also may share incentives with other consumers. The host system also provides for the verification and confirmation of incentive use, thus allowing the issuer and the host system to track incentive efficiency. The host system also allows for dynamic incentive value determination based on consumer activity, such as sharing the incentive, incentive usage, reviewing products, or posting in a forum.

Abstract: A host system for a merchant to distributing and redeeming incentives to a consumer is provided. The merchant may create an incentive with specifications that determine the value of the incentive and to which consumers the incentive is available. The consumer may create a list of products, which the host system matches to a database of created incentives. The consumer may select and use one of more of the incentives and also may share incentives with other consumers. The host system also provides for the verification and confirmation of incentive use, thus allowing the issuer and the host system to track incentive efficiency. The host system also allows for dynamic incentive value determination based on consumer activity, such as sharing the incentive, incentive usage, reviewing products, or posting in a forum.