Abstract: A system and method of automatically processing event data representing business intelligence (content and context) wherein a business event is extracted from standard business software and transported by an electronic message such as a standard e-mail. The e-mail is then automatically sent to an e-mail server whose processor has knowledge of and access to a relational database. The gateway service determines that the event is associated with the database, captures the data for the event and intelligently determines a method of posting the event information into the database. In this way conventional database tools can be used to analyze the data regarding one or more events.