Patents by Inventor Bo B. Zhang

Bo B. Zhang has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Determining placement of advertisements on web pages
    Patent number: 8566160
    Abstract: A system and method is described herein that selects advertisements for two or more regions of a web page based on rankings of the advertisements generated using different models. By ranking advertisements separately for each region of a web page, and choosing highest ranked advertisements for each region, advertisements can be selectively chosen such that a user is more likely to select an advertisement in each region of the web page. As a result, the user experience can be enhanced and the advertising revenue can be correspondingly increased.
    Type: Grant
    Filed: September 30, 2010
    Date of Patent: October 22, 2013
    Assignee: Yahoo! Inc.
    Inventors: Bo B. Zhang, Fengping Zeng, Siyu You
  • DETERMINING PLACEMENT OF ADVERTISEMENTS ON WEB PAGES
    Publication number: 20120259702
    Abstract: A system and method is described herein that selects advertisements for two or more regions of a web page based on rankings of the advertisements generated using different models. By ranking advertisements separately for each region of a web page, and choosing highest ranked advertisements for each region, advertisements can be selectively chosen such that a user is more likely to select an advertisement in each region of the web page. As a result, the user experience can be enhanced and the advertising revenue can be correspondingly increased.
    Type: Application
    Filed: September 30, 2010
    Publication date: October 11, 2012
    Applicant: YAHOO! INC.
    Inventors: Bo B. Zhang, Fengping Zeng, Siyu You