Abstract: A process of making paper or paper board comprising forming a cellulosic suspension, flocculating the suspension, draining the suspension on a screen to form a sheet and then drying the sheet, characterized in that the suspension is flocculated using a flocculation system comprising a clay and an anionic branched water soluble polymer that has been formed from water soluble ethylenically unsaturated anionic monomer or monomer blend and branching agent and wherein the polymer has (a) intrinsic viscosity above 1.5 dl/g and/or saline Brookfield viscosity of above about 2.0 mPa.s and (b) rheological oscillation value of tan delta at 0.005 Hz of above 0.7 and/or (c) deionised SLV viscosity number which is at least three times the salted SLV viscosity number of the corresponding unbranched polymer made in the absence of branching agent.

Abstract: Paper or paper board is made by adding cationic polymeric retention aid to a cellulosic supension, shearing the suspension to degrade the resultant flocs, aggregating the suspension by adding an aqueous composition of bentonite or other anionic bridging coagulant in the presence of anionic dye, pigment or optical brightening agent, and forming paper from the aggregated suspension.