Abstract: A method and apparatus are provided for serializing compact discs on which is optically readable digital information for corresponding serializing disc sleeves, and for inserting each of the serialized discs into correspondingly serialized sleeves. A laser printing device marks with a unique serial marking, each of the compact discs and a sleeve labeling device marks each of the sleeves with one of the unique serial markings. A sleeve conveyor formed of a pair of opposed endless belts of generally fixed lengths maintained under tension and in proximity to each other holds sleeves in place as the belts move along a path extending through the sleeve labeling device and a loading station.