Abstract: Disclosed embodiments include two-way interactive video methods and computing systems configured to perform such methods. Some embodiments include (i) while first interactive video content played for a viewer within a playback window, receiving a question from the viewer of the first interactive video content; (ii) pausing playback of the first interactive video content within the playback window; (iii) while playback of the first interactive video content is paused within the playback window, determining a response based on (a) the received question and (b) information approved by a creator of the first interactive video content; (iv) after determining the response, causing playback of the response in an experience window within the playback window in which the first interactive video content is paused; and (v) after playing at least a portion of the response in the experience window, resuming playback of the first interactive video content within the playback window.

Abstract: A computing system is configured to perform operations including: (i) causing a graphical user interface (GUI) of a content authoring tool for creating a visual conversation application to be presented via a first device, the GUI comprising one or more media interactions for a digital character configured to interact with a user in a conversational session of the visual conversation application, (ii) receiving, from the first device, an indication of a media item to be presented in the conversational session, (iii) receiving, from the first device, an indication of a media interaction of the one or more media interactions, the media interaction comprising a type of engagement of the digital character with the media item, and (iv) causing the conversational session to be presented via a second device, wherein the digital character is configured to engage with the media item in accordance with the media interaction during the conversational session.