Abstract: A health club sales display having a free weight model attached to a vertically disposed support member capable of selectively holding a sign thereto. In the first embodiment, the free weight model is a dumb-bell replica designed to be placed horizontally on a flat horizontal surface, such as a counter top. The dumb-bell replica includes a left and right hollow weight stacks separated by a bar element. The support member is removably attached to the rear surface of the dumb-bell replica and extends upward vertically therefrom. In the preferred embodiment, the support member is made of rigid, transparent material. A vertically aligned sleeve is manufactured on the support member which enables a sign to slide therein and into a visible location. A slot is manufactured on one or both of the weight stacks which enables cards or tickets to be dropped inside the weight stack. An optional card holder may be manufactured on the support member designed to conveniently hold cards or tickets.