Abstract: Systems and methods for creating and maintaining a market intelligence portal. Using automated data processing techniques, a market intelligence campaign is defined and executed to determine the most productive approach for marketing new products in a particular market segment. A key component of the systems and methods is identifying key opinion leaders who are deemed by their peers to be influential in a particular therapy space through surveying techniques. In addition to opinion leader information obtained through surveying, external data sources are used to create a detailed profile for each opinion leader identified through surveying. Social network mapping and other analysis is performed on the profiles. The survey results, profiles and social network diagrams are stored electronically on a network portal. An interactive dashboard interface to the portal is created so that the data can be accessed and visualized remotely, preferably using a web browser interface.

Abstract: A system and method for automated opinion leader surveying are provided. In at least one embodiment, survey respondents are enabled to provide opinion leader information to an automated system. The automated system preferably includes a system adapted to support a website through which the survey respondents can provide their opinion leader information. The system is further adapted to generate one or more reports based in part on information received from the respondents. The report(s) can include one or more lists, maps, graphs, charts and the like that may be utilized to identify opinion leaders and/or particular characteristics associated with the opinion leaders, such as geographical concentration, relationships between opinion leaders, and the like. The survey and/or the presentation of the report(s) can be conducted over a network via a website. The present invention finds particular benefit in identifying opinion leaders among medical practitioners.