Abstract: Approaches provide for evaluating lift associated with supplemental content based on a synthetic exposure event. Users may be separated into groups of exposed users that have interacted with supplemental content and an unexposed group that has not interacted with the supplemental content. Users within the unexposed group may be ranked and sorted into a subset control group. The subset control group may be presented with synthetic exposure events that monitor conversions for the supplemental content in the same manner as the exposed group. Thereafter, conversion rates may be compared to determine the impact of the supplemental content.

Abstract: A first information handling system (“IHS”) receives identification information of a first user of a second IHS. The first IHS initiates a network session in response to authenticating the identification information of the first user. Within the network session, the first IHS receives identification information of a second user of the second IHS. The first IHS authenticates the identification information of the second user.

Abstract: A first information handling system (“IHS”) receives identification information of a first user of a second IHS. The first IHS initiates a network session in response to authenticating the identification information of the first user. Within the network session, the first IHS receives identification information of a second user of the second IHS. The first IHS authenticates the identification information of the second user.

Abstract: A method of reusing promotional and/or decorative items includes obtaining a plurality of credit card-style cards, such as gift cards, cutting each card into a card piece of a desired shape, the card piece being selected or cut to form a decorative object, and linking a plurality of the decorative card pieces together with links to form a flexible chain, whereby the flexible chain can form a new promotional or decorative item. The flexible chain can be used as a belt, for example.

Abstract: A toy glider includes a fuselage, a wing and a rudder made of flexible resilient foam. The wing passes through a slot in the fuselage and a notched portion on the leading edge, and a notched portion on the trailing edge of the wing interlock with the fuselage.

Abstract: A drinking doll is provided which closes its eyes, draws its cheeks inward to simulate the action of sucking and produces a sucking noise in response to the manipulation of a simulated bottle placed in the doll's mouth. When placed in the mouth the bottle tip becomes mechanically connected to a device in the doll's head which, upon rotation of the bottle, can cause sucking sounds and movement of the eyes and cheeks of the doll.