Abstract: An electronic ice fishing system provides an enhanced alert to a fisherman of a fish strike. The electronic ice fishing system comprises an electric circuit with a radio transmitter and a magnetic reed switch encased in a weatherproof housing. The housing is attached to the frame of any of a number of conventional type fishing tipups. A ferrous plate is bonded to the housing proximate the magnetic reed switch inside. A magnet is placed on the ferrous plate, and the magnet actuates the magnetic reed switch to an open state. The magnet is tied with a cord to the flag alert of the tipup. When a fish strikes, the flag alert trips and pulls the magnet from the plate. As a result, the magnetic reed switch closes, and the radio transmitter is energized to signal a pager carried by the fisherman, who can be at a substantial distance and out of sight of his tipup. In a modified embodiment, the magnet and the plate are inverted.