Abstract: A digital sports pop-up apparatus in which the apparatus is representative of a predetermined sport. The apparatus comprises a stand member with a substantially hollow member engageable with an upper portion of the stand member, the substantially hollow member being in a predetermined shape indicative of a particular sport. There is an opening disposed adjacent a top of the hollow member to enable access into an interior thereof. A pop-up figure is disposed within the interior of the hollow member. A hinged lid is rotatingly engageable with the hollow member adjacent the opening for closing the opening. A latch is disposed in one of the hollow member and the hinged lid for securing the hinged lid in a closed position. There is a means engageable with the latch means for releasing the lid and a biasing means for causing the pop-up figure to be raised out of the hollow member when the hinged lid is open.