Patents by Inventor Brad Bender

Brad Bender has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • OPTIMIZING MONETIZATION WITH BRAND IMPACT SCORING
    Publication number: 20140095325
    Abstract: Systems and methods for generating a bid for use in a content auction include providing brand-related content to a client device for presentation with first-party content. The method also includes receiving activity data indicative of online activity regarding the brand and analyzing the activity data to determine a brand impact score. The method further includes generating a content auction bid using the brand impact score.
    Type: Application
    Filed: February 14, 2013
    Publication date: April 3, 2014
    Inventors: Woo Jin Kim, James Beser, Bhavesh Mehta, Brad Bender