Abstract: A durable pet tag having machine readable indicia. A multiple layer label is pre-assembled and applied and embedded into a metal substrate for durability. A two sided pet tag having machine readable indicia on a first side and human readable indicia on a second side is provided, the human readable indicia being stamped into the side of the substrate opposite the machine readable printed sheet so that a single pet tag is provided with machine readable data to allow finders of lost pets to retrieve owner information using a smart phone and the database accessible with the pet tag machine readable indicia. The pet tag also has human readable indicia to comply with legal requirements.

Abstract: A durable pet tag having machine readable indicia. A multiple layer label is pre-assembled and applied and embedded into a metal substrate for durability. A two sided pet tag having machine readable indicia on a first side and human readable indicia on a second side is provided, the human readable indicia being stamped into the side of the substrate opposite the machine readable printed sheet so that a single pet tag is provided with machine readable data to allow finders of lost pets to retrieve owner information using a smart phone and the database accessible with the pet tag machine readable indicia. The pet tag also has human readable indicia to comply with legal requirements.