Abstract: A method and a device are disclosed for downloading an integrated multimedia mobile application including a description of a multimedia content accessible from within the mobile downloadable application, a player to play the multimedia content, and the multimedia content. In an example typical operation, a user views a list of downloadable mobile applications, such as Apple Corporation's iPhone apps, listed as icons, selects an integrated multimedia application, reads a description of the content within the selected mobile application, and launches a player from within the application to play the content. Such functionality may be provided by a provider such as a mobile communication service provider, a content provider, an application provider, or a combination thereof.

Abstract: A method and a device are disclosed for including a mobile computing device configured to download a multimedia mobile application including a standard service, a promotion of a premium or different service, the promotion being accessible from within the mobile downloadable application, and a method of subscription, such as a subscription button, to the promoted premium service. In a typical operation, a user views a list of downloadable mobile applications, such as Apple Corporation's iPhone apps, listed as icons, selects an integrated multimedia application having a standard service within the application, reads a promotion of a premium service within the selected mobile application, and subscribes to the premium service from within the application.