Patents by Inventor Bradford A. Johnson

Bradford A. Johnson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method of personalizing online marketing campaigns
    Patent number: 11972460
    Abstract: Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign.
    Type: Grant
    Filed: October 17, 2022
    Date of Patent: April 30, 2024
    Assignee: Overstock.com, Inc.
    Inventors: J P Knab, Bradford Johnson, Cathy Diaz, Dustin Spangler, Kenneth Lines
  • System and method of personalizing online marketing campaigns
    Patent number: 11475484
    Abstract: Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign.
    Type: Grant
    Filed: February 22, 2021
    Date of Patent: October 18, 2022
    Assignee: Overstock.com, Inc.
    Inventors: J P Knab, Bradford Johnson, Cathy Diaz, Dustin Spangler, Kenneth Lines
  • System and method of personalizing online marketing campaigns
    Patent number: 10929890
    Abstract: Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign.
    Type: Grant
    Filed: August 15, 2013
    Date of Patent: February 23, 2021
    Assignee: Overstock.com, Inc.
    Inventors: J P Knab, Bradford Johnson, Cathy Diaz, Dustin Spangler, Kenneth Lines
  • SYSTEM AND METHOD OF PERSONALIZING ONLINE MARKETING CAMPAIGNS
    Publication number: 20150051979
    Abstract: Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign.
    Type: Application
    Filed: August 15, 2013
    Publication date: February 19, 2015
    Applicant: Overstock.com, Inc.
    Inventors: JP Knab, Bradford Johnson, Cathy Diaz, Dustin Spangler, Kenneth Lines
  • Shoe upper
    Patent number: D344396
    Type: Grant
    Filed: September 10, 1992
    Date of Patent: February 22, 1994
    Assignee: Nike, Inc.
    Inventors: David W. Hoeft, Tinker L. Hatfield, Bradford A. Johnson
  • Shoe sole
    Patent number: D347105
    Type: Grant
    Filed: September 1, 1993
    Date of Patent: May 24, 1994
    Assignee: Nike, Inc.
    Inventor: Bradford A. Johnson
  • Shoe midsole
    Patent number: D347110
    Type: Grant
    Filed: September 10, 1992
    Date of Patent: May 24, 1994
    Assignee: Nike, Inc.
    Inventors: David W. Hoeft, Tinker A. Hatfield, Bradford A. Johnson
  • Shoe upper
    Patent number: D347310
    Type: Grant
    Filed: June 4, 1993
    Date of Patent: May 31, 1994
    Assignee: Nike, Inc.
    Inventors: Bradford A. Johnson, William J. Worthington
  • Shoe upper
    Patent number: D348352
    Type: Grant
    Filed: September 1, 1993
    Date of Patent: July 5, 1994
    Assignee: Nike, Inc.
    Inventor: Bradford A. Johnson
  • Shoe upper
    Patent number: D349807
    Type: Grant
    Filed: February 24, 1994
    Date of Patent: August 23, 1994
    Assignee: Nike, Inc.
    Inventors: Tinker L. Hatfield, Bradford A. Johnson
  • Shoe upper
    Patent number: D351275
    Type: Grant
    Filed: November 1, 1993
    Date of Patent: October 11, 1994
    Assignee: Nike, Inc.
    Inventors: Tinker L. Hatfield, Kanae H. Koh, Bradford A. Johnson, Michael A. Aveni
  • Shoe upper
    Patent number: D357794
    Type: Grant
    Filed: August 31, 1994
    Date of Patent: May 2, 1995
    Assignee: Nike, Inc.
    Inventors: Eric P. Avar, Bradford A. Johnson
  • Shoe upper
    Patent number: D361886
    Type: Grant
    Filed: December 14, 1994
    Date of Patent: September 5, 1995
    Assignee: Nike, Inc.
    Inventor: Bradford A. Johnson