Patents by Inventor Bradley Baillod

Bradley Baillod has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Attribution of household viewership information to individuals
    Patent number: 9800913
    Abstract: A system and method for the assignment of person-level viewership. The system receives viewership information describing the viewing of video content at a household. The system additionally receives demographic information for that household, including the numbers of persons associated with the household. For each combination of viewers, the system calculates the probability that the viewers viewed the content based on the demographic attributes of those viewers and the probabilities that individuals sharing those attributes would view the content. The system then attributes the viewing information to one or more persons from the household based on the calculated probabilities. The system additionally updates the probabilities that individuals having different demographic attributes would view the content based on the selection of persons.
    Type: Grant
    Filed: March 9, 2016
    Date of Patent: October 24, 2017
    Assignee: comScore, Inc.
    Inventors: Paul Levande, Bradley Baillod, David Algranati
  • ATTRIBUTION OF HOUSEHOLD VIEWERSHIP INFORMATION TO INDIVIDUALS
    Publication number: 20160269766
    Abstract: A system and method for the assignment of person-level viewership. The system receives viewership information describing the viewing of video content at a household. The system additionally receives demographic information for that household, including the numbers of persons associated with the household. For each combination of viewers, the system calculates the probability that the viewers viewed the content based on the demographic attributes of those viewers and the probabilities that individuals sharing those attributes would view the content. The system then attributes the viewing information to one or more persons from the household based on the calculated probabilities. The system additionally updates the probabilities that individuals having different demographic attributes would view the content based on the selection of persons.
    Type: Application
    Filed: March 9, 2016
    Publication date: September 15, 2016
    Inventors: Paul Levande, Bradley Baillod, David Algranati