Abstract: Improved fishing equipment includes a lure and apparatus for connecting the lure to a fishing line, the lure body being formed with a 180.degree. twist about its longitudinal axis and having openings formed along the sides thereof and away from the axis to provide turbulence when the lure revolves about the axis. The integral or separate connecting structure includes, in addition to a snap and a swivel, a flat anti-twist element extending on both sides of the axis so as to be acted upon by water resistance on both sides of the axis, the anti-twist element being formed to simulate a minnow being attacked by the lure.