Abstract: The present disclosure includes a system, method, and article for providing market insight. The system may generate a market profile based upon actual purchase data. The market profile may include one or more of the following: a pricing trend, a high price, a low price, an average price, a median price, a mean price, a modal price, a most frequently paid price, an optimal date to make a purchase, an optimal date to redeem a purchase, an optimal merchant from which to purchase, and an optimal location to make a purchase. The system may further transmit the market profile to a client.