Abstract: An example embodiment includes a method of awarding an actual benefit in a geocaching environment. The method includes identifying a proposed action to be performed by the player during interaction of a player in a virtual environment of a game or a social media game. The method includes identifying the player. The method includes determining a virtual benefit and an actual benefit provided to the player for completion of the proposed action based on the identified proposed action and player information associated with the player. The method includes presenting the proposed action to the player. The method includes receiving an acceptance of the proposed action. The method includes receiving a confirmation that the player performed the proposed action. In response to the confirmation, the method includes awarding the virtual benefit and the actual benefit to the player.

Abstract: An example embodiment includes a method including receiving a seeker inquiry. The method includes communicating coordinates of a geocache in response to the seeker inquiry. The geocache includes a geoseed that is sponsored by an advertiser. The method also includes identifying an actual benefit provided for locating the geoseed. The actual benefit is associated with the advertiser. The method includes receiving a confirmation signal indicating a seeker has located the geocache. The confirmation signal includes verification information specific to the geoseed. The method also includes authenticating the verification information. The method also includes awarding the seeker the actual benefit.