Patents by Inventor Branch Banking & Trust Company

Branch Banking & Trust Company has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20130117048
    Abstract: The present disclosure describes novel systems and methods for a customer to receive information and/or purchase a product or service while interacting with multiple vendors through a single contact/agency. The customer is able to communicate with the agency through a variety of communication modes. The agency adapts the customer's input as necessary to meet the requirements of the vendors and the agency returns information to the customer so that the customer can conveniently interact with the multiple vendors. The systems and methods allow for the customer to stop and restart the process at various points using any of the communication modes. The agency has the ability to present the customer with prospecting, sales, service, upgrades, cross-sells, and other pre- and post-purchase services at the single point-of-contact agency.
    Type: Application
    Filed: November 9, 2012
    Publication date: May 9, 2013
    Applicant: Branch Banking & Trust Company
    Inventor: Branch Banking & Trust Company
  • Publication number: 20130060607
    Abstract: The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
    Type: Application
    Filed: November 6, 2012
    Publication date: March 7, 2013
    Applicant: BRANCH BANKING & TRUST COMPANY
    Inventor: Branch Banking & Trust Company