Abstract: A method and system for providing an incentive to purchase merchandise from a merchant over a computer network is disclosed. A merchant computer is coupled to a customer computer through a computer network. The merchant computer has a memory area that is searchable for determining a first merchandise available for purchase. Further, an executable program code is provided that is stored in the memory area of the merchant computer for creating an incentive program to facilitate the purchase of a second merchandise by the customer from the merchant. The incentive program facilitates the purchase of the second merchandise by issuing incentive program credits that may be redeemed toward the purchase of the second merchandise.