Abstract: Aspects for facilitating hosting a customizable social network driven gaming portal are disclosed within the context of a method, apparatus, computer-readable storage medium, and computing device. In various embodiments, customization data for a game is received, a digital grid is automatically generated based on the customization data, coordinates within the digital grid are assigned to players of the game, and at least one winning coordinate within the digital grid is determined. The game may correspond to a real-world event, and a winning coordinate may correspond to an actual outcome of the event. Facilitation of other customizable social media driven games is also disclosed, including a “pick 'em” game relating to picking the most winners of a plurality of events, a “pool” game relating to multiple games for players to pick from within a particular time interval, and a “challenge” game relating to spontaneous competition between or among individuals.