Abstract: Systems and methods are provided for priority-based customer service. In such systems and methods, incoming calls are received from customers. For each incoming call, the customer may be provided with an offer of priority service. Priority service may be offered to all customers, either at all times or when wait times exceed a predetermined value. Alternatively, priority service may only be offered to certain customers. If the customer accepts the offer of priority service, the customer is then placed in a call queue for service based on the priority accepted. If the customer does not accept priority service, the customer is placed at the end of the queue, or otherwise handled as the call would have been had priority customer service not been offered.