Abstract: A toothpaste tube holder for supporting a toothpaste tube in a generally horizontal attitude in accordance with this invention involves a generally flat, rectangularly-shaped base member having a front face and a rear face. A pair of similarly-sized support arms are attached in a generally aligned, spaced relationship to the front face, with the rear face being configured for attachment to a generally vertically disposed supporting surface. One of the arms has a fixedly attached cap thereon, and the other arm has therein a tube receiving portion. The cap has a tapered interior, configured to receive the nozzle from which toothpaste is dispensed from the toothpaste tube. Therefore, upon the user discarding the original cap of the toothpaste tube, the cap of the one arm can serve as the closure for the nozzle, as well as the support for that end of the toothpaste tube. The receiving portion of the other arm of the holder serves to receive and support the closed end of the toothpaste tube.