Abstract: A photographic reflector is provided either to convert a forward-illuminating flash unit into one which will produce reflected light or for use directly with a bounce-head flash unit. The reflector includes an internal reflective hood (20) with an attachment (17) so as to enable it to be secured to a flash unit (24). A mirror (21) is provided which is angled between thirty degrees and sixty degrees inclusive with respect to a forward facing light-emitting surface of the flash unit (24) when the reflector is secured thereto. In this way, the flash of light is directed upwardly by the mirror (21) into the internally reflective hood (20) so as to produce a reflected flash of light for illumination of a photographic subject.