Abstract: Example embodiments of the present disclosure provide for an example method including obtaining a request for third party content elements to be used in a publisher-rendered native content item slot. The example method includes obtaining input signals comprising data indicative of publisher-rendered native content items. The example method includes generating, by a model associated with the content provider computing system, based on the input signals, an expected native content item slot size. The example method includes obtaining, by the content provider computing system, content item elements from a content provider. The example method includes generating based on the expected native content item slot size, a replacement main asset comprising a first content element of the one or more content elements. The example method includes transmitting data including the replacement main asset and additional content elements to a publisher to be used in a publisher-rendered native content item slot.

Abstract: Techniques for improving user experience with connected televisions are described. A computing system (e.g., server) can transmit a video content associated with a product to a connected television (CTV). The video content can include a code (e.g., QR code) that is scannable. Additionally, the system can receive, from a user device of a user, an indication that the user has scanned the code. Moreover, the system can determine, using a mapping database, that the user device is associated with the CTV. For example, the mapping database can indicate that the user is associated with the CTV and the user device. Furthermore, in response to determining that the user device is associated with the CTV, the system can transmit instructions to modify the video content to the CTV.