Abstract: An online voting system provides a standardized database architecture that integrates editorial and production processes. The voting system has a survey database to store multiple surveys and a server to serve the surveys over a network (e.g., the Internet) to readers. Each survey consists of one or more questions and multiple answer options per question. The voting system includes an authoring tool to permit an editor to construct the surveys. The surveys are stored in a predefined survey index tables. A display handler checks reader requests for pages that contain surveys, to determine whether the reader should receive a voting form or survey results. A vote handler processes votes cast by the readers in response to the surveys. Unique identifiers of voters who respond to the surveys are collected in a votes table. This table is checked when each vote is received to prevent readers from voting multiple times for a single survey.