Abstract: Systems and methods are disclosed for employing QR code scanning to identify instances of background streaming. In certain embodiments, a method may comprise verifying a content stream is being viewed, including generating a scannable indicator including metadata related to a content stream, displaying the scannable indicator during the content stream, receiving a message indicating that the scannable indicator has been scanned, and continuing to display the content stream based on the message.

Abstract: Systems and methods are disclosed for implementing an ad proxy service. In certain embodiments, a method may comprise performing an ad proxy service at an ad proxy server, including receiving a prepare request, from a client device, to prepare an advertisement for display during an ad break in content playing at the client device; obtaining client metadata regarding the client device; negotiating the advertisement with an ad server by obtaining ad metadata; and providing the ad metadata to the client device.