Abstract: Disclosed herein is a programmable illuminated airport greeter display sign. The sign has a display screen for displaying passenger information. The display sign is wireless, lightweight and portable to permit a user to carry and hold the sign. The sign is programmable to permit a user to enter information related to the passenger to be greeted as well as select information from one of a plurality of passengers to be greeted. Additionally, the apparatus may include programmable features such as flashing, scrolling and multicolor display. Indicia may be displayed on the case or on the screen for purposes of advertising, such as a limousine service, a restaurant, night club or the like.