Abstract: iFormative Feedback (iFF) is an electronic formative feedback acquisition and analytics system which leverages mobile technology, QR codes, and web-based dashboards to provide users with meaningful, real-time, 360-degree assessments of performance, iFF is designed to record the spirit of a user's observations without increasing the administrative burden of data entry, security, collation, interpretation, and dissemination. Through iFF, organizations can efficiently track individual performance through downstream (supervisor to supervisee) and upstream (supervisee to supervisor) analyses of standardized observations recorded in the system.