Abstract: An automotive sun shade including a solid loop member (see DEFINITIONS section) and a pliable shade member. The solid loop member defines at least an open position, and the open position of the solid loop member defines an interior area. The solid loop member acts as a frame that supports the pliable shade member. The pliable shade member is mechanically connected to the solid loop member so that it covers at least a substantial portion of the interior area when the solid loop member is in the open position. The pliable shade member is sufficiently opaque and sufficiently large in area to act as an automotive sun shade. The pliable sun shade includes a “clinging surface” (see DEFINITIONS section). The clinging surface has a sufficient area and clinging ability so that the sun shade can, at least partially and preferably totally, supported against gravitational by clinging force between the clinging surface and the a window of a motor vehicle (for example, a wind shield or a side window).