Patents by Inventor Brent Halliburton

Brent Halliburton has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEMS AND METHODS FOR ADMINISTERING AN ONLINE ADVERTISER BIDDING INTERFACE
    Publication number: 20220301016
    Abstract: A computer-implemented method is provided for administering an online advertiser bidding interface. The method includes providing a bidding interface to an advertiser through a web server, by which an advertiser may bid on online advertising inventory of an online publisher, the bidding interface displaying a plurality of targeting elements; receiving targeting information from the advertiser through the targeting elements of the bidding interface and the web server; and generating an advertising bid based on the received targeting information. A system is also provided for administering an online advertiser bidding interface.
    Type: Application
    Filed: June 3, 2022
    Publication date: September 22, 2022
    Inventors: James FELLOWS, Brent HALLIBURTON, Eric BOSCO
  • Systems and methods for administering an online advertiser bidding interface
    Patent number: 11379880
    Abstract: A computer-implemented method is provided for administering an online advertiser bidding interface. The method includes providing a bidding interface to an advertiser through a web server, by which an advertiser may bid on online advertising inventory of an online publisher, the bidding interface displaying a plurality of targeting elements; receiving targeting information from the advertiser through the targeting elements of the bidding interface and the web server; and generating an advertising bid based on the received targeting information. A system is also provided for administering an online advertiser bidding interface.
    Type: Grant
    Filed: September 23, 2009
    Date of Patent: July 5, 2022
    Assignee: Yahoo Ad Tech LLC
    Inventors: James Fellows, Brent Halliburton, Eric Bosco