Abstract: According to some embodiments, a system and method includes receiving historical data of promotional offers associated with a product or service, the promotional offers including at least one tactic effect; receiving a request to forecast a demand for the product or service, the request including an indication of a promotional offer tactic effect; generating a demand forecast including a tactic lift for the requested promotional offer tactic effect, the demand forecast based on the at least one tactic effect contributing to the demand for the product or service; and providing an output of the generated demand forecast

Abstract: According to some embodiments, a method and system provides separating demand models and forecasts into demand components thereof. The methods include receiving a demand model to forecast a demand for a product or service; decomposing the demand model into a plurality of distinct demand components, each of the demand components associated with a causal contribution to a demand for the product or service; and generating a demand forecast including an indication of the plurality of demand components associated with the causal contributions contributing to the demand forecast for the product or service. Some embodiments include a method to determine demand components of a demand model for a product or service based on historical data.