Abstract: A method of evaluating media products through use of collective intelligence, for purposes of third-party association with a media product, such as advertising, product placement, licensing, and more, includes making a representation of each of the candidate media products available to a plurality of evaluators and providing an electronic forum for the plurality of evaluators to engage in a process in which the evaluators evaluate and predict performance of the candidate media products until a deadline is reached and wherein a sponsor of the forum rewards evaluators with a payoff for correct predictions of the performance of said candidate media products within the electronic forum and penalizes evaluators for incorrect predictions of the performance of said candidate media products within the forum after the deadline is reached.

Abstract: A method of selecting media products through use of collective intelligence includes making a representation of each of the candidate media products available to a plurality of evaluators and providing an electronic forum for said plurality of evaluators to engage in a process in which the evaluators evaluate and predict performance of the candidate media products until a deadline is reached and wherein a sponsor of the forum rewards evaluators with a payoff for correct predictions of the performance of said candidate media products within the electronic forum and penalizes evaluators for incorrect predictions of the performance of said candidate media products within the forum after the deadline is reached. The method further includes electronically determining an aggregate representation of evaluators' predictions as to probable levels of performance of said candidate products to thereby provide the collective intelligence.

Abstract: A method of determining, for purposes of development or investment, information about one or more media products not yet widely known to the consuming public. The method includes making a representation of each of the candidate media products available to a plurality of evaluators, providing a forum for the plurality of evaluators to engage in a futures trading process in which a market sponsor rewards evaluators for correct predictions of the future market performance of said candidate media products and penalizes evaluators for incorrect predictions of the future market performance of said candidate media products, and determining an aggregate representation of evaluators' predictions as to probable levels of future market performance of the candidate products using prices resulting from the futures trading process.