Patents by Inventor Brent Thomas McKay

Brent Thomas McKay has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20200288267
    Abstract: A consumer sensing and audience measurement system that utilizes the mobile phone carried by the consumer as a proxy for the consumer's location inside a building and consumer attributes. Actions include monitoring wireless communications being provided by one or more mobile devices. A first broadcast identifier indicated in wireless communications can be identified during a first time period. A first location corresponding to the first broadcast identifier can be determined based on a strength associated with wireless communications that indicate the first broadcast identifier. A second broadcast identifier can be identified in the monitored wireless communications during a second time period. A second location corresponding to the second broadcast identifier can be determined based on a strength associated with wireless communications that indicate the second broadcast identifier.
    Type: Application
    Filed: February 12, 2020
    Publication date: September 10, 2020
    Inventor: Brent Thomas McKay
  • Patent number: 10602305
    Abstract: A consumer sensing and audience measurement system that utilizes the mobile phone carried by the consumer as a proxy for the consumer's location inside a building and consumer attributes. Actions include monitoring wireless communications being provided by one or more mobile devices. A first broadcast identifier indicated in wireless communications can be identified during a first time period. A first location corresponding to the first broadcast identifier can be determined based on a strength associated with wireless communications that indicate the first broadcast identifier. A second broadcast identifier can be identified in the monitored wireless communications during a second time period. A second location corresponding to the second broadcast identifier can be determined based on a strength associated with wireless communications that indicate the second broadcast identifier.
    Type: Grant
    Filed: June 25, 2018
    Date of Patent: March 24, 2020
    Assignee: Bulzi Media Inc.
    Inventor: Brent Thomas McKay
  • Publication number: 20180310126
    Abstract: A consumer sensing and audience measurement system that utilizes the mobile phone carried by the consumer as a proxy for the consumer's location inside a building and consumer attributes. Actions include monitoring wireless communications being provided by one or more mobile devices. A first broadcast identifier indicated in wireless communications can be identified during a first time period. A first location corresponding to the first broadcast identifier can be determined based on a strength associated with wireless communications that indicate the first broadcast identifier. A second broadcast identifier can be identified in the monitored wireless communications during a second time period. A second location corresponding to the second broadcast identifier can be determined based on a strength associated with wireless communications that indicate the second broadcast identifier.
    Type: Application
    Filed: June 25, 2018
    Publication date: October 25, 2018
    Inventor: Brent Thomas McKay
  • Publication number: 20170287010
    Abstract: An enhanced beacon system that detects attributes of a user based on information obtained from or about a user device when the user device is in close proximity to a beacon device. Actions include receiving a first unique identifier of the user device and the user's information collected the beacon device. The user information can include at least attributes associated with physical movements of the user. The user information can be used to populate a user profile for the user. A campaign can be estimated for the user and transmitted to the user device based on at least partly on a calculation of attributes from the user information in the user profile and target criteria of the campaign.
    Type: Application
    Filed: April 4, 2017
    Publication date: October 5, 2017
    Inventors: Brent Thomas McKay, Dale Hartzell, Roger Boehringer, Paul Smietan, Michael Perri, Steve Hillig
  • Publication number: 20170041744
    Abstract: A consumer sensing and audience measurement system that utilizes the mobile phone carried by the consumer as a proxy for the consumer's location inside a building and consumer attributes. Actions include monitoring wireless communications being provided by one or more mobile devices. A first broadcast identifier indicated in wireless communications can be identified during a first time period. A first location corresponding to the first broadcast identifier can be determined based on a strength associated with wireless communications that indicate the first broadcast identifier. A second broadcast identifier can be identified in the monitored wireless communications during a second time period. A second location corresponding to the second broadcast identifier can be determined based on a strength associated with wireless communications that indicate the second broadcast identifier.
    Type: Application
    Filed: August 4, 2016
    Publication date: February 9, 2017
    Inventor: Brent Thomas McKay
  • Patent number: 8781897
    Abstract: A media targeting system and method uses visual pattern recognition techniques in association with consumer transactions as the basis for building a targeting database, which is then later used for automated consumer identification and targeted advertising purposes. The invention solves the problem of generating a large scale, robust media targeting database without relying on active or passive participation by consumers. Also disclosed are other demographics estimation systems and methods which facilitate less expensive media targeting capabilities which can be used in conjunction with the more robust transaction associated method disclosed.
    Type: Grant
    Filed: August 27, 2013
    Date of Patent: July 15, 2014
    Inventor: Brent Thomas McKay
  • Publication number: 20130346206
    Abstract: A media targeting system and method uses visual pattern recognition techniques in association with consumer transactions as the basis for building a targeting database, which is then later used for automated consumer identification and targeted advertising purposes. The invention solves the problem of generating a large scale, robust media targeting database without relying on active or passive participation by consumers. Also disclosed are other demographics estimation systems and methods which facilitate less expensive media targeting capabilities which can be used in conjunction with the more robust transaction associated method disclosed.
    Type: Application
    Filed: August 27, 2013
    Publication date: December 26, 2013
    Applicant: IP Mining Corporation
    Inventor: Brent Thomas McKay
  • Patent number: 8543456
    Abstract: A media targeting system and method uses visual pattern recognition techniques in association with consumer transactions as the basis for building a targeting database, which is then later used for automated consumer identification and targeted advertising purposes. The invention solves the problem of generating a large scale, robust media targeting database without relying on active or passive participation by consumers. Also disclosed are other demographics estimation systems and methods which facilitate less expensive media targeting capabilities which can be used in conjunction with the more robust transaction associated method disclosed.
    Type: Grant
    Filed: December 13, 2004
    Date of Patent: September 24, 2013
    Assignee: IP Mining Corporation
    Inventor: Brent Thomas McKay
  • Publication number: 20090128455
    Abstract: Methods and apparatus for mitigating or substantially eliminating pixel burn-in on phosphor-based display panels. A visual display includes a display installation and a computer. The display installation may include a display panel having including a plurality of pixels each with a bit depth and an interface for receiving a video input and for driving the display panel. The computer is configured to determine a primary burn value for each of the pixels for a primary period of time, and to determine a secondary burn value for each of the pixels for a secondary period of time. The computer determines the secondary burn values such that when a pixel is driven at the secondary burn value thereof for the secondary period of time, an average value of the pixel for the primary and secondary periods of time is approximately equal to one-half of the bit depth of the pixel.
    Type: Application
    Filed: October 31, 2008
    Publication date: May 21, 2009
    Applicant: IP MINING CORPORATION
    Inventor: Brent Thomas McKay