Abstract: A method, system, and apparatus are directed towards enabling a subscriber of an online dating service to perform a search for potential candidates to a long-term relationship. Various search criteria may be employed to generate an initial list of candidates. The invention employs the search criteria to identify a potential candidate list for the user. The invention further allows the user to edit inline with a display of the potential candidates various search criteria components using, for example, a drop-down menu to identify an importance of a search criteria component, or to otherwise revise the search criteria. The revised search criteria may then be employed in revising the potential candidate list.