Abstract: An interactive web-based marketing simulation game relying on a proprietary body of knowledge (BoK), techniques and methods allows marketing business leaders to simulate the likely outcomes arising from strategic choices made by the user or by management. A tool enabling modification to create evidence-based, objectively validated modified user data to increase the confidence in the predictability of the outcomes arising from strategic choices enables anonymous conversations between users through comments, questions and feedback. The result is a management planning and decision support tool capable of suggesting to the user that the user activate certain specific initiatives in a specific order to achieve desired outcomes within a desired timeframe.

Abstract: A computerized method and system for assessing and improving the capability of a marketing organization creates output that allows for quick visualization of gaps in marketing organization maturity. Binary questions are employed to ensure inter-coder reliability for the assessment. A marketing maturity quotient (MMQ) may be generated to provide feedback on maturity along a standardized scale. A dynamic, normalized database is used in conjunction with a body of knowledge (BOK) to provide a comparison between MMQ results for an organization and those of the average and leader MMQs. A product catalog database is used to provide suggested improvements matched to particular gaps in a marketing organization.

Abstract: A computerized method and self-assessment tool for measuring the marketing capability of an organization generates a marketing maturity quotient (MMQ) to provide feedback on maturity along a standardized scale. A body of knowledge (BOK) is used to provide a comparison between MMQ results for an organization and those of the average and leader organizations. The self-assessment tool may be used as part of a marketing campaign for an enterprise, wherein the campaign owner identifies prospects for the self-assessment; configures a campaign that includes a list of prospects at organizations that may desire to use the self-assessment tool; and sends automated invitations to those prospects.