Abstract: A method for content production (30) involves the steps of creating (32) a sequence of individual frames (19) from source material of step-frame/frame-advance content (181). The step-frame/frame-advance content (34) is intended to be received (35), recorded (35), and played back (36) as a sequence of individual frames (19) in step-frame/frame-advance mode, so that the content (18) is viewed (37) one individual frame (19) at a time. A content production and delivery system (10) includes a production device (11), a delivery medium (12), a recording device (14) that receives, records, and that plays back the individual frames (19) in a step-frame/frame-advance mode, and a viewing device (13). The method (30) and system (10) of the present invention enable a viewer (17) to record (35) and watch (37) step-frame/frame-advance content (181) one frame (19) at a time in the same way the viewer (17) would save, read, and re-read printed materials, including advertisement materials.