Abstract: A system and method for generating and modifying content for an LED sign comprising a database, a host server coupled to the database, and a processing element coupled to the host server. The database has a plurality of templates stored thereon, with at least one template having a plurality of versions, wherein each version has a different aspect ratio. The host server is configured to host a website on which it displays the plurality of templates. The host server is configured to receive via the website the user's selected template and the dimensions of the LED sign. The host server is configured to send the selected template and dimensions to the processing element. The processing element is configured to determine an optimum version of the selected template based on the dimensions of the LED sign. The processing element is configured to crop and size the optimum version to match the dimensions of the LED sign thereby forming a final version.