Patents by Inventor Brett Alexander Benowitz

Brett Alexander Benowitz has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Automatic association of products and services to be advertised with queries upon which to advertise them, without manual selection of query terms
    Patent number: 11978091
    Abstract: The technology generally relates to automatically associating products and services to be advertised in response to a search query and providing sponsored advertisements for output with the search query results on a publisher's website or mobile application. An ad advertiser may create an ad campaign for products without including or identifying keywords associated with the product. Upon receiving a request for an advertisement, an ad server may generate synonyms, or keywords, for the terms in the request. The ad server generated keywords may be used to identify available products that match, or are relevant to, the search query. The ad server may determine a quality of the match and, based on the quality, determine which products are most relevant to the search query. The ad server may solicit bids from the advertisers of the relevant ad campaigns. The winning ads may be returned to the publisher for output.
    Type: Grant
    Filed: September 30, 2022
    Date of Patent: May 7, 2024
    Assignee: Google LLC
    Inventors: Alok Anilkumar Sheth, Enoch Chee-Lok Lau, Brett Alexander Benowitz, Dharma Muppalla, Noah Ronald Freeman, Eric Lo
  • Automatic Association Of Products And Services To Be Advertised With Queries Upon Which To Advertise Them, Without Manual Selection Of Query Terms
    Publication number: 20240112222
    Abstract: The technology generally relates to automatically associating products and services to be advertised in response to a search query and providing sponsored advertisements for output with the search query results on a publisher's website or mobile application. An ad advertiser may create an ad campaign for products without including or identifying keywords associated with the product. Upon receiving a request for an advertisement, an ad server may generate synonyms, or keywords, for the terms in the request. The ad server generated keywords may be used to identify available products that match, or are relevant to, the search query. The ad server may determine a quality of the match and, based on the quality, determine which products are most relevant to the search query. The ad server may solicit bids from the advertisers of the relevant ad campaigns. The winning ads may be returned to the publisher for output.
    Type: Application
    Filed: September 30, 2022
    Publication date: April 4, 2024
    Inventors: Alok Anilkumar Sheth, Enoch Chee-Lok Lau, Brett Alexander Benowitz, Dharma Muppalla, Noah Ronald Freeman, Eric Lo