Abstract: Aspects extend to methods, systems, and computer program products for limiting visibility into user social media data based on user attributes. Aspects of the invention provide mechanisms for increasing data security for users of a social media site based on user attributes. A cloaking feature can be automatically activated and presented as active in a user-interface during account creation based on indicated user attributes (e.g., age). The cloaking feature increases both electronic and physical security for minors by preventing exposure to more adult interactions with other users. Adjustment of the cloaking feature allows users (e.g., minors or their parents) to control the audience with which they interact. For example, a 13-17 year old user can configure the cloaking feature so that other users ages 13-17 years old are able to interact with her or him but other users 18 years old or old are not.

Abstract: The present invention extends to methods, systems, and computer program products for increasing the efficiency and reliability of matching items based on item locations and geo-location settings. Items can be matched based on location and geo-location settings as well as a number of other characteristics, such as, for example, individual interests. Using locations and geo-location settings in addition to the other characteristics permits social media sites to more efficiently and reliably match a social media user to activities that are more likely to be relevant to the social media user. Both computer system (e.g., processor and memory) resources and network (e.g., bandwidth) resources are conserved by more efficiently and reliably matching a social media user to relevant activities.

Abstract: The present invention extends to methods, systems, and computer program products for geo-located social connectivity relating to people, events, and commerce. In general, embodiments of the invention provide a social commerce matching system. An intelligent interactive tool provides individuals the ability to geo-locate like-minded individuals/groups and participate in events. Individuals or businesses can generate events. Businesses can support events through advertising promotions, and deals.