Abstract: The present invention provides a system where offers are placed on network accessible sites or delivered to consumers over a network. Placement data is used to obtain offers that share at least one category with placements of offers for consumers. Each offer has a placement value for placement. The offers are randomized by forming randomized placement values for the placement. These randomized placement values are calculated by adding a random factor ranging up to at least the value of the highest placement value to each of the offers' placement values. The offer with the highest randomized placement value is then placed for viewing, or receipt, by the consumer.